Scoreboards

Competition on the sports fields continues to be incredibly fierce. As each new season approaches, stadiums and fields battle to offer a supreme game experience for the fans. In today’s world of technology, this now means moving from a standard sports scoreboard and into the world of HD. The expectation of the fans needs to be addressed with every technology available.

Sports Authority Field at Mile High is known to be the home of the Broncos, but the addition of the new 220 ft long and 40 ft high HD video scoreboard will elevate this field to the third largest NFL scoreboard in the country. There is an almost 1,500 ft ribbon display that spans the field at club level, a sound system that guarantees the best audio quality and the installation of over 1,000 flat screen displays around public places and stadium concourses.

Attracting and keeping sports fans has never been a problem, but in today’s world the competition to bring them to the stadiums has become quite fierce. With the advent of better technology for home sound and visual systems, sports venues have had to step up to the plate and bring an elevated excitement experience for live attendance. Stadiums around the world are changing out their electronic sports scoreboards for the latest in increased size, and incredible HD. When looking at the latest technologies in sports scoreboards, the first thing you notice is that the quality is not the only thing that has been stepped up; the size has also been increased. Stadiums are making way for larger screen size, added audio surround sound and high definition visuals. The added technologies that are being brought to the table also include live web streaming, instant replay, social media and direct fan interaction through texts and tweets.

In today’s world of marketing, branding is everything and this is a particularly important topic when it comes to color choices. Branding goes beyond the idea of just using your school or team colors and enters into the area of psychology. Colors make an impression and, depending upon color selections and combinations, it can be a complete loss or a total win. Research has shown that between 62% and 90% of people will make immediate judgments based on color, so you want the first reaction to be the right one.

The first thing you need to consider in color choices for your branding is your target audience. Younger people are attracted and react to colors in a different way than middle aged people. If you have a combination audience, remember to think beyond trend colors. These colors will quickly go out of fad and if you make the wrong choice, your scoreboard will look very dated.

Aluminum has become the metal of choice for many industries. In the past, steel was once thought to be the metal to use, however, the use of steel brings a plethora of problems and expenses that are not shared with aluminum. Due to its inherent properties aluminum brings durability with ease of use. In a world that is focused on recycling and more earth-friendly, aluminum is one of the few easily recyclable metals. The use of quality aluminum construction in every scoreboard is a standard of Electro-Mech.

Leasing has become a more popular option in business decisions today. From extensive trade show floor displays to automobiles, there is often a more cost-effective aspect to a leasing choice as opposed to a full purchase. Due to popular request, Electro-Mech is now offering your school, team or stadium the choice of leasing an electronic sports scoreboard.

Electronic sports scoreboards are often included as part of the marketing budget. Everyone knows that today’s concept of marketing is changing on a quarterly basis. The demands of branding, technologies and overall appeal may be lost if the budget can’t keep up. An investment in a quality electronic sports scoreboard will be a reflection of your school, team, field or stadium and you need to maintain appearances with competition for sponsorship at such a high level.

Electronic scoreboards should be designed for longevity and to maintain their fresh look and appearance. After all, when fans look up to your scoreboard, its appearance is a direct reflection on your team, school or stadium. There is a lot that goes into manufacturing a quality scoreboard and Electro-Mech makes sure that every aspect of your scoreboard is carefully examined and cared for. One of the most important aspects is the exterior protection of a scoreboard and Electro-Mech makes use of the highest quality, automotive grade enamel based paint for its protection.

You might remember when the first widescreen televisions entered the market. One of the challenges of that technology was that to get a good view of the picture, you literally had to be face-on in front of it. Moving to any other angle, meant that you lost the brightness, clarity and picture. That was because the early LCD screens were manufactured with what is referred to as ‘narrow viewing cones’. Technology has come a long way since that time, especially on the topic of electronic scoreboards. LED lighting has hit the market and has not only overcome any viewing issues, but has taken scoreboard viewing to such a level, that even the seats in the back of the stadium can usually see all of the colors and tones clearly.

It is kind of understood that an outdoor electronic scoreboard is going to take a beating. Mother Nature has an array of weather conditions that she will throw at a scoreboard: extreme heat, extreme cold, extreme temperature changes, rain, wind, dust, dirt and ice. The importance of a high grade, high quality conformal coating on a scoreboard offers protection and longevity in a number of ways.

As the world embraces the concept of becoming less dependent on oil and gas as a method to help the planet, technologies have also been developing to meet these challenges. A variety of alternative and renewable energy sources are being created through innovative companies around the globe. This is a topic of great interest and importance in the sports industry, as they perceive a dual benefit in both energy cost savings and helping to reduce carbon emissions. The popularity has spurred a number of stadiums around the U.S. to take the baton and run with it and they are setting a precedence for other organizations and institutions as we see more stadiums and sports arenas going green.

You may have seen the ‘ETL’ logo on products but may not be aware of the actual testing and approval process that goes into getting approved. All Electro-Mech products are tested and receive flying passing colors through the ETL safety process, and this is an important consideration when choosing a reliable and quality sports scoreboard. The ETL Mark on your electronic scoreboard proves that the product has passed rigorous testing processes for safety and efficiency. The ETL safety checking service actually began during the time of Thomas Edison. The testing process was established in the Edison labs to ensure that the products passed all safety factors and were of a level of quality to produce on the market. The ETL service has continued to this day and is an international testing, inspection and certification organization.

The term ‘LED’ has entered mainstream dialogue and almost everyone is familiar with it. However, most people don’t really know what ‘LED’ lighting really is, how it works and most importantly, how it can bring big time savings in the electric bill. This is of special importance when you are talking about the subject of larger LED sports scoreboards, where an electric bill impact could reduce a budget or the savings could bring extra money where it is needed.

College students and Gen Z aged young adults can be a rough crowd to appeal to in advertising. The target audience typically has a limited income, but the key thing to remember is: it’s all about the deal. College aged young people are technologically savvy, desire to have top brands but are on a tight budget. When appealing to this demographic group, you need to be creative so that you offer an incentive to get their attention to buy, without giving away the store and losing money. One of the most attractive deals might be a BOGO (buy one, get one free) but remember your margins are slipping when you use the word ‘free’.