The topic of sports injuries has been escalating over the last number of years, specifically due to the long term major head injury problems that football players experience. It is odd that a focus was never placed on sports injuries in the past, when we had lower technology sports protection gear. Cheerleading doesn’t have protective sports equipment, so when there is an injury, it can be pretty severe.
1982-1983 introduced a study by the NCCSIR (The National Center for Catastrophic Sports Injury Research), covering both collegiate and high school sports injuries. Strangely, cheerleading was not included in that study, until there were two severe head injuries suffered by cheerleaders that just so happened in the same year as the study.
Continue reading “When Sports Cheerleading Goes Wrong”
Any fan will tell you that there are many nuances involved in a college basketball game. Beyond the game itself, are the players (and the favorites), the build-up on the electronic scoreboard, and of course the continued excitement generated by the cheerleaders and dancers. The latter can take a game that could be ho-hum, and pull it up to a reveled area of frenzy. While fans are focused on the people, there is a subliminal view of the uniforms and outfits. These can make or break a cheerleading team, and therefore there is a lot of competition when it comes to design, look and color. Some of the college basketball cheerleading uniforms are winners and some are rather questionable.
Sports footwear is big business, and pretty much dominated by the two behemoths, Adidas and Nike. The two giants are in the midst of a battle to have their names and logos on everything that relates to the World Cup. The winner will appear on uniforms/kits, all the way to electronic scoreboard ads. The quest to be the top brand is an ongoing marketing war between the historic name of Adidas and the newcomer, Nike.
While some of us may remember the days when a large scoreboard actually created the structural look of a stadium (as in the case of the Angels Stadium in California), the evolution of electronic scoreboards has made drastic changes in the last fifteen years.