Advertising

Practice Segment Timers Bring Benefits to Sports Training

The key to any winning team is always involved in practice to perfection. One of the major challenges of all practice sessions is to actually have a measurement of progress. Today’s technologies bring new and easy methods to gauge the level of success through Practice Segment Timers. Timers allow you to set your own goals, focus on the areas and team players that may need improvement and see the results.

Electronic timers have come a long way from the days of a stop watch or if you attended a game in the past, you might have viewed the old stop clock at the stadium. The manually observed and activated stop watches used in the past have been replaced with high tech quartz clocks that bring automation and precision to your sports training sessions. The digital electronics are self-contained, can be preset and changed on a whim through programmable logic software.
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Strategies for Excellence in Outdoor Scoreboard Advertising

There are definite differences between sports scoreboard advertising in outdoor versus indoor venues. When you are planning your advertising project, you will need to take the variances into consideration for the best presentation and results. The purpose of your sports scoreboard advertising is to attract and keep the attention of the viewers and have them remember the sponsors that are supporting the team or school.

Indoor sports scoreboards typically have a controlled environment that you can use to your advantage. Adjustments can be made for low or high lighting with resolution changes in color. The LED’s on the sports scoreboard have such an excellence in technology that they can often overcome the challenges. Check and confirm your audio acoustics to ensure that any announcement doesn’t echo or reverberate as well as the decibel level. You should always test your scoreboard advertising prior to the game(s) and remember that a live performance will have a higher external noise factor. Indoor advertisement will allow you to do more extensive ad campaigns, as you won’t have as much external interference as outdoor venues. This is the environment where those higher resolution videos can come into play.
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Bringing the HD Sports Scoreboard Experience to the Fans and Field

HD Scoreboards Competition on the sports fields continues to be incredibly fierce. As each new season approaches, stadiums and fields battle to offer a supreme game experience for the fans. In today’s world of technology, this now means moving from a standard sports scoreboard and into the world of HD. The expectation of the fans needs to be addressed with every technology available.

Sports Authority Field at Mile High is known to be the home of the Broncos, but the addition of the new 220 ft long and 40 ft high HD video scoreboard will elevate this field to the third largest NFL scoreboard in the country. There is an almost 1,500 ft ribbon display that spans the field at club level, a sound system that guarantees the best audio quality and the installation of over 1,000 flat screen displays around public places and stadium concourses. Continue reading “Bringing the HD Sports Scoreboard Experience to the Fans and Field” →

Creating a Brand-Choosing your Colors

Scoreboards Colors In today’s world of marketing, branding is everything and this is a particularly important topic when it comes to color choices. Branding goes beyond the idea of just using your school or team colors and enters into the area of psychology. Colors make an impression and, depending upon color selections and combinations, it can be a complete loss or a total win. Research has shown that between 62% and 90% of people will make immediate judgments based on color, so you want the first reaction to be the right one.

The first thing you need to consider in color choices for your branding is your target audience. Younger people are attracted and react to colors in a different way than middle aged people. If you have a combination audience, remember to think beyond trend colors. These colors will quickly go out of fad and if you make the wrong choice, your scoreboard will look very dated.
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Electro-Mech Now Offers Scoreboard Leasing Options

Leasing Scoreboards Leasing has become a more popular option in business decisions today. From extensive trade show floor displays to automobiles, there is often a more cost-effective aspect to a leasing choice as opposed to a full purchase. Due to popular request, Electro-Mech is now offering your school, team or stadium the choice of leasing an electronic sports scoreboard.

Electronic sports scoreboards are often included as part of the marketing budget. Everyone knows that today’s concept of marketing is changing on a quarterly basis. The demands of branding, technologies and overall appeal may be lost if the budget can’t keep up. An investment in a quality electronic sports scoreboard will be a reflection of your school, team, field or stadium and you need to maintain appearances with competition for sponsorship at such a high level.
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Electro-Mech Sports Scoreboards are ETL Tested and Approved

You may have seen the ‘ETL’ logo on products but may not be aware of the actual testing and approval process that goes into getting approved. All Electro-Mech products are tested and receive flying passing colors through the ETL safety process, and this is an important consideration when choosing a reliable and quality sports scoreboard.

The ETL Mark on your electronic scoreboard proves that the product has passed rigorous testing processes for safety and efficiency. The ETL safety checking service actually began during the time of Thomas Edison. The testing process was established in the Edison labs to ensure that the products passed all safety factors and were of a level of quality to produce on the market. The ETL service has continued to this day and is an international testing, inspection and certification organization.
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LED Scoreboards bring return on investment through electric bill savings

The term ‘LED’ has entered mainstream dialogue and almost everyone is familiar with it. However, most people don’t really know what ‘LED’ lighting really is, how it works and most importantly, how it can bring big time savings in the electric bill. This is of special importance when you are talking about the subject of larger LED sports scoreboards, where an electric bill impact could reduce a budget or the savings could bring extra money where it is needed.
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Top 10 Advertising Ways to Target the College Student Crowd

College students and Gen Z aged young adults can be a rough crowd to appeal to in advertising. The target audience typically has a limited income, but the key thing to remember is: it’s all about the deal.

College aged young people are technologically savvy, desire to have top brands but are on a tight budget. When appealing to this demographic group, you need to be creative so that you offer an incentive to get their attention to buy, without giving away the store and losing money. One of the most attractive deals might be a BOGO (buy one, get one free) but remember your margins are slipping when you use the word ‘free’.
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Top 10 Scoreboard and Billboard Costly Advertising Mistakes to Avoid

The key to successful advertising is knowing your target audience and timing, timing, timing. Sports scoreboard and billboard marketing can be one of the best (or worst) investments, depending upon your message and timing.

Sports marketing is a completely unique concept in that the advertiser has a trapped audience for the duration of the game. Typically that can be from two to four hours, which is unlike any other form of advertising. While our society does not readily accept commercials on television, we are far more receptive to advertising from sponsors at sporting events. This can quickly turn sour if the advertising is mismatched or timed badly.
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Importance of Advertising Signs at Sports Events

Advertising and sponsorship helps to pay for the cost of the stadium, the teams and to keep the price of the tickets for each fan to a lower rate. Without advertising, there literally would not be any games or at least anything that the average person could attend.

Marketing and advertising is a critical part of the overall sports stadium and team support. Advertisers and sponsors know that they have a trapped audience to pitch their name and brand and that most of the fans are not only in a spending-mood, but appreciate the sponsors that take care of their favorite teams. The cost of building and maintaining a stadium is never covered in the price of the average ticket, but through the income that they receive from advertisers. It is a symbiotic relationship that assists in keeping a balance.
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What does it Cost to Advertise at Sporting Events?

NFL games are undoubtedly one of the top attendance sporting events around the country. With thousands of attendees and fans paying top dollar for tickets, it is no wonder that sponsors and advertisers consider these to be some of the premium venues for the year. The most well-known brands, and names vie for attention with imaginative marketing campaigns, all geared to get the fan to buy their products and spend money. Their marketing message does come at a price, as these are some of the most expensive advertising campaigns in existence.
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Billboard Advertising: Cost per Thousand Viewers

Advertising is a huge market that can make or break your marketing. The world of advertising has come a long way, with much of the analysis now being converted into more of a science. Billboard advertising is one of the oldest forms and therefore has a lot more data to show if a decision is a good one for the right return on investment (ROI). If you are considering billboard advertising, here are some easy summaries to help guide your decisions.
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Why it’s Better to Buy Scoreboards Manufactures in the USA Instead of Shopping for Scoreboards Made in China

Let’s face the facts, everyone is on a budget when it comes to choosing an electronic scoreboard. In most cases, there is quite a group of people involved in watching over the money spent and the decision is often based on investigation and results supplied by just a few individuals. The pressure may be on to purchase the cheapest electronic scoreboard, and sometimes that means looking at those made in China. But buyer beware. There is a massive downside to buying a cheap scoreboard from a foreign country that could cost you a lot more in the long run.
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Lightning and Severe Weather Warnings Broadcasts on Scoreboards

When you have thousands of people gathered in an open outdoor venue, surrounded by a lot of metallic objects, it can be a recipe for a massive weather disaster that could potentially kill hundreds. This was a topic of discussion at the University of Maryland for NOAA’s lightning and safety workshop. Based on the lightning strikes that hit and killed over fifty people in two different arenas in India and China, decisions needed to be made on protecting fans and players during some of Mother Nature’s most volatile weather.

The science of lightning can be complex, as lightning bolts can hit in a range of over ten miles from the main storm and can measure at 200,000 amps, 300,000,000 volts with a heat measurement at over 60,000 degrees Fahrenheit. Lightning explodes concrete out of sidewalks, blows out bricks and devastates large trees. The threat for sports venues is real and the group needed to develop a method of protection for outdoor venues.
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America’s Top Video Scoreboards

Technology is racing by at a lightning pace, with consumers demanding bigger, better, flashier and more pizzazz. Sports fans seem to be at the core as they want to experience in-stadium with the same glitz, glamour and color that they get on their home sets. Manufacturers of video scoreboards have kept pace with the requirements as they bring sports enthusiasts off the couch and into the stadiums with scoreboards that create the wow-factor. The list may change as competition increases, but here are some of America’s top video scoreboards.

One would think that the top ratings for electronic scoreboards in sports might go to football or baseball, but in reality the top three in the country are dedicated to automotive and horse racing.

Charlotte Motor Speedway in Concord, NC is home to the NASCAR Auto Racing. Their video scoreboard measures 16,000 square feet.
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Creating Scoreboard Advertising with Little or no Investment

You may think that creating electronic scoreboard advertising is an expense that is out of your reach, but with a little savvy planning, you can actually create top notch, high quality ads, with little or no investment.

Consider this: how many people do you know that have pc’s and movie cameras? The answer to what you considered a dilemma is to make use of the technology, talent, people and resources that is probably already in your grasp. In addition to lowering cost, using existing materials and talent will contribute to an earth-friendly philosophy; and this is something that sponsors will be attracted to.
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Best Practices List for Installation of Outdoor Sports Scoreboards

The correct installation of an outdoor electronic sports scoreboard is paramount to the success of the scoreboard itself. You want to ensure that your scoreboard achieves ultimate viewing status and will not require any additional manual maintenance.

Prior to receiving the scoreboard, as in real estate, the priority is location-location-location. The scoreboard should be located for equal view by any seating arrangement as well as weather considerations (wind, rain, snow). An additional topic will be whether the area is a single sport or multi-sport venue, as this can affect the right placement. If you are using audio, you will want to check the acoustics of the location as well. Other pre-installation preparations will include whether the power lines will be hardwired and buried underground (this will require approval to dig trenches for the power lines) or if you will be using wireless.
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Scoreboard Considerations for Best Efficiency

When you purchase a high quality electronic sports scoreboard, such as the Electro-Mech system, you will want to make sure that you have covered all bases of consideration to ensure the best efficiency and optimum performance for your scoreboard. We have included a few miscellaneous topics that you may not have thought of or even are aware of.
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Supporting the Earth with a ‘Green’ Electro-Mech Electronic Sports Scoreboard

The world has come a long way since the first Earth Day in 1970. It’s hard to believe that, during that era, people didn’t think twice about wasting products and considered the natural resources of the world to be eternal. The philosophies of recycling, reusing and no-waste have permeated on both the individual and business level and Electro-Mech has led the way in recycling within the electronic sports scoreboards industry.
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LED Scoreboard Advantages: Saving the Power and Money

LED lighting has come to the forefront of common use around the world. Beyond just the exciting colors, LED helps in your ‘green effort’ and is a substantial electrical savings. Schools and organizations are focused on every possible method to contribute to a continued green effort and participate in technology that supports this process. Electronic sports scoreboards have adopted LED lighting for quite some time, offering a savings over board systems that use standard lighting. The ability of the LED to withstand changes in weather, shock, extreme temperature and vibration make LED’s the perfect lighting technology for indoor and outdoor electronic sports scoreboards.
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