Chattanooga is a city of many variations. A touch of Americana, blended with many trials that they had to overcome. The people of the area have a love of country, state and baseball. Some of the most highly attended games in the year leave the town almost empty. Everyone is watching the team on the field with their eyes focused on the baseball scoreboards.
Chattanooga was originally inhabited by the Cherokee Native American tribe. The location near the river offered easy transportation between villages and the people thrived there for hundreds of years. This was also noted by the European settlers that decided to move in, and, over the years, the takeover resulted in the infamous Trail of Tears for the relocation of the Cherokee.
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While some of us may remember the days when a large scoreboard actually created the structural look of a stadium (as in the case of the Angels Stadium in California), the evolution of electronic scoreboards has made drastic changes in the last fifteen years. 
When you walk into a large stadium to attend a game, there is always an air of excitement and an electricity that seems to run through the crowd. Looking out, you can see the electronic scoreboard, already streaming promotions, information and pregame stats. This is set up as a presentation that draws the eyes with color and bombards you with audio so clear; you would think you were at home. Most of us have no idea that an incredible amount of analysis and planning went into what we are seeing and hearing; but, there is a new art form that has emerged in the architecture of today’s lighting and scoreboards.