There is no denying that corporate sports sponsorships have evolved into big business on a global scale. A winning team name that is associated with a hot corporate sponsorship logo equates to a win-win in more ways than one. This means that the team jersey that dons both titles becomes some of the highest price, per square inch, real estate in the world.
Almost every hot team is now seeking (or being sought out) by a corporate sponsor, and these are some of the biggest and most recognized names. There are some teams, such as Barcelona, that went against the tide and avoided sponsorship for over 113 years; but last year, they caved in to the pressure with a jersey deal with Quatar Airlines. We know that sponsor will be on the electronic scoreboard display!
Continue reading “The Top Soccer Jersey Sponsorships: a Lot of Cash for a Name”