During the holidays I went to a concert at a fairly large venue in Tampa. There is always a great amount of pre-concert anticipation and excitement. Upon walking up to the entrance, we viewed the beginning of sponsor advertising above the door, at the entrance and in small concession stands. After getting to our seats and settling in, we looked up and were mesmerized by the streaming messages and video. We were in awe and, effectively caught up in the electronic message board advertising. Whether you are attending a sports event or a concert, viewing a scrolling led display or electronic scoreboards, the stadium managers and sponsors know and understand the effectiveness of the new age of high tech advertising.
High quality manufacturers of scoreboards and billboards have coupled with ad agencies and stadium owners and managers to take advantage of one of the most efficient and successful avenues of advertising approach. Sponsors eagerly join the group because they know a well planned advertising campaign will get their message and products to the consumers and attendees. The statistics reign in the success of ads in a stadium setting. 7 out of 10 fans will remember the sponsor and the products. This is a higher percentage than any other medium.
Development of 21st century high tech, high resolution scrolling led display ads, combined with the blast of exotic and exciting colors and streaming video has allowed those of us that are fans to experience the same resolution as we have come to expect in movie or computer screens. For sports, we look to the electronic scoreboard as a connection with the team. Ad hoc video for play by play moments, tidbits of information on our team and players and the shared moments of our fellow fans. Scrolling led display keeps our eyes riveted to colors and the display as we connect with each other in a fantasy of fun.
Manufacturers have developed the technology so that it is now wired as well as wireless. We can see and recognize the branding of the sponsors in both large and small venues; indoors and outdoors. Portable electronic scoreboards can offer the sponsors the ability to share high resolution messages for their products and services, even if it is a small, local game. The electronic message board can create a more intimate environment for the fans to participate as part of the game.
In the larger picture, entire product brand campaigns have been designed to approach multiple events across the country. Enhancing the experience with interactive drawings to win items, spur of the moment hand outs and audience presence; all the while impressing the sponsor message via the electronic media.
While most of us usually veer away from advertising as it has been known in the past. This is a new turn in our society as we eagerly embrace the visual information, recognize and become loyal to the sponsor and simply want more!
In essence, the effectiveness of advertising on electronic message boards and electronic scoreboards is an advertising and sponsor dream come true!