Scoreboards

In the world of information overload, we are all simply turned off by the constant push of advertising in our face. I know I turn the volume down on a television commercial because it’s designed to assume you are leaving the room. The quality of advertising is also something to be desired. But in the world of stadium advertising, it is the complete opposite! Billboard advertising in the sports world has become such an art that it is part of the game experience that fans actually look forward to.

Sports fans are the first to join in on the fun and competition of any advertising campaign that is designed. They fill up restaurants and concession stands faster than any other group. Concert and show attendees are caught up in the anticipation of the entertainment they will be seeing. The sense of ‘play’ by all fans is what stadium managers and owners count on when planning the advertising for an event. Well planned stadium advertising can bring the crowd into the sponsor branding as part of the show and remains with the fan even after the event is over.

If you think about stadium games two or three decades ago, they were different, even though the rules didn’t change much. In those days, the scoreboards and billboards were minimal, even at the stadiums. There was the usual sponsor logo and we really only looked at the scoreboards to see a score update. Today’s LED billboard stadium advertising has reached new heights. It is considered to be a fine art of psychology with a blend of marketing savvy. All stadium managers know that LED billboards are one of the best investments they can make. Sponsors line up to be able to add their brand to a well constructed, visually exciting portion of the stadium advertising.