During the holidays I went to a concert at a fairly large venue in Tampa. There is always a great amount of pre-concert anticipation and excitement. Upon walking up to the entrance, we viewed the beginning of sponsor advertising above the door, at the entrance and in small concession stands. After getting to our seats and settling in, we looked up and were mesmerized by the streaming messages and video. We were in awe and, effectively caught up in the electronic message board advertising. Whether you are attending a sports event or a concert, viewing a scrolling led display or electronic scoreboards, the stadium managers and sponsors know and understand the effectiveness of the new age of high tech advertising.
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