Electronic Scoreboard Co-Op Advertising: Don’t leave money on the table

Co-Op advertising is probably the most powerful marketing tool and yet the least understood. Most people don’t even know that there are millions of co-op advertising dollars available and they go unused each year. This is leaving money on the table that could help your school. Taking advantage of co-op advertising in conjunction with your electronic scoreboard may be one of the best decisions you will make.

Co-Op (co-operative) advertising is basically a method for a manufacturer to have their brand on a retailers advertising. The manufacturer then reimburses the retailer, based on the percentage of exposure and the individual manufacturer co-op policy. As an example, it you have a 5’x5’ screen on your electronic scoreboard for an ad or video, and the manufacturers logo takes up one fourth of the display, the manufacturer will reimburse the retailer for 25% of the cost of the ad itself.
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