The Tampa Bay Rays uniforms and name changed before the 2008 season so that they could sever ties to their losing past. It seems to have worked. The Tampa Bay Rays shrugged off a decade of losing along with their blue and white jerseys and made it all the way to the World Series. Now, the Rays are the envy of the league–a full blown phenomenon that has yet again redefined the model of success in baseball.
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