The goal of advertising is to find a way to reach a target audience, or demographic, and communicate in such a way that they would be inclined to follow up on a business, product or service. Every medium of communication has been used for this purpose, from radio and TV commercials to online popup advertisements and website banners, and new digital billboards have begun to replace many of the older plain signs through metro areas in the United States. More companies are finding that electronic advertising mediums the most cost effective form of advertising, with the most expensive forms being the more permanent positions, such as sports scoreboards, and even then the cost is far less than one would expect to pay in other advertisement, such as a paper one page ad in a newspaper.
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Business Technology Breakthrough: Electronic Advertising Scoreboards
In our digital age, the companies that embrace new technology and learn to apply it to their business structures are the ones who flourish and succeed where the more reluctant companies flounder and fail. The early starts of Microsoft and Apple show a simple demonstration of this ideology working. Microsoft chose to ride the wave of technology and embracing open compatibility and sucking up every bit of possible future success it could, while Apple stuck strictly to its narrow path. While Apple makes far superior products of a higher quality, the price and incompatibility with new technology and lines of thought make Microsoft, and the PC market it thoroughly dominates, the choice for many who like their options.
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