Choosing the right electronic scoreboard advertising can be both fun and challenging. As you embark in the endeavor of creating sports scoreboard ads, you will want to consider a number of options: slide show, static, streaming video, and audio. While the choice of total video with audio may be your first selection, it is not always the best, based on the type of venue you have.
The outdoor stadium presents a number of issues for electronic scoreboard advertising. You might create a top notch video, only to find the color has faded due to the variations in lighting and the acoustics are questionable due to wind and temperature. Having software that allows you to adjust for lighting and change the clarity can address the lighting problem, but the audio portion is based on volume, and that can cause additional presentation problems. If the outdoor venue is one that has consistent weather situations that affect audio, you may want to change to a slideshow or static advertising format.
You might think that an indoor venue is an easier choice for scoreboard advertising, but you will still need to test for lighting variations as well as the acoustics. Using a control room style for ad hoc changes in color brightness as well as clarity will bring the ability to adjust to the needs of the moment. Poor or echoing acoustics will cause the same problem indoors as in the outdoor stadium situation, so you may wish to opt out for the addition of sound. Low lighting can often be overcome through the power of the scoreboard LED scoreboard controls in brightness, and actually produce higher quality for your advertising.
Whether you have an indoor or outdoor venue, it is recommended that you take the time to test sample advertising, for both static and video and use any editing technology tools. You may be able to use Auto HD formatting to create more defined pixel formats as well as change audio decibel levels. If you are incorporating a streaming live feed so that the advertising is simulcast to a website for immediate access, make sure the software you are using offers the ability to adapt and transmit in an original format to the feed. Adjustments for the venue format may not be the appropriate view for a website and might blur the color formatting or cause upload problems.
A slide show can be a continue video of static advertising ads or can be manually inserted via control board software. If you have an outdoor venue with fluctuating lighting and/or wind factors that affect the acoustics, you might want to switch from the slide show version and remove the audio portion. This can easily be done through the software on a pc or Mac.
The key factors for excellence in electronic scoreboard advertising include the option of change, based on the conditions that you find yourself in. Sponsors will want excellence in the advertising you have produced for them, and the ability to adjust under all environments will bring repeat sponsorship.