olympic

High Tech Coverage by BBC for Olympics in London

We are now in an age of real time digital viewing and there will be no place like the 2012 Olympic Games in London to see these technologies in action. The BBC has pulled out all of the stoppers to ensure that their viewers around the world see every moment of every athletic event. The Olympic Games are planned to be one of the most covered games in its history.

Unlike games of the past, we are now in a total social media and real-time technology world and the BBC has everything under control. They will be broadcasting around 2,500 sporting action hours. That is over 1,000 hours more than was accomplished at the Beijing Olympic Games. The BBC broadcast bands include BBC One, Three, One HD, BBC HD, mobile phones, tablets and web connected TV’s as well as the BBC Red Button and streaming online. This is all in addition to the two regular television stations that will be presenting the games in the usual format, with close to twenty four online streams.
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Our First Lady is Getting Kids Involved in Sports

Michelle Obama has a goal to get more of America’s kids involved in sports. Our First Lady is well aware of the nation’s propensity for overweight children and is avidly interested in getting them away from the screens and outside on the fields. Mrs. Obama is serious about this, as she is now partnered with The Partnership for a Healthier America and the U.S. Olympic Committee to start changing the behaviors of America’s kids. She announced the new “Let’s Move!” program at a meeting with athletes from the two dozen Olympic and Paralympic groups.
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The Mall in London Given the Red Carpet Treatment for the Olympics

Whether you have ever been to London, or not, you have probably seen The Mall on television in some of the major sporting events and formal ceremonies in England. This icon of London is planning an incredible red carpet treatment for the athletes of the 2012 Olympic Games, and it seems it is right up their alley for excellence in presentation and awe. The red coloring of the surface has a visual effect of a huge red carpet, which offers a wonderful appeal for those Marathon and Race Walk athletes as well as the Paralympic and Road Cycling athletes of the games.  It is anticipated that almost eighty athletes will participate in each race.
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Using Electronic Scoreboards and Twitter for the 1 Year to go London Olympics

London Olympix

Over a year ago, a group in London decided to begin preparation for the 2012 Olympics in the most high tech way imaginable. The plan was to use a combination of Twitter and the sports scoreboards in the campaign entitled: #1yeartogo. The hash mark used in their tweets created a new concept called competitive tweeting.

While one may feel that it is hardly necessary to try to raise awareness about the Olympic Games, apparently one group felt differently. They enlisted users on Twitter from around 153 countries to post what turned out to be tweets that totaled to around 165,000 onto their Digital Olympic Stadium. Each user that was added moved their team up on the statistics for the scoreboard; with the top twenty countries displayed on the scoreboard. They included a link to the page so that all people that might be following their individual tweets could also go to the widget and add their supporting vote. By July, 2011, this electronic support for the Olympics became so popular it was listed on the trending topics as number one for a global situation.
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