If you think about stadium games two or three decades ago, they were different, even though the rules didn’t change much. In those days, the scoreboards and billboards were minimal, even at the stadiums. There was the usual sponsor logo and we really only looked at the scoreboards to see a score update. Today’s LED billboard stadium advertising has reached new heights. It is considered to be a fine art of psychology with a blend of marketing savvy. All stadium managers know that LED billboards are one of the best investments they can make. Sponsors line up to be able to add their brand to a well constructed, visually exciting portion of the stadium advertising.
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