Billboard Advertising: Cost per Thousand Viewers

Advertising is a huge market that can make or break your marketing. The world of advertising has come a long way, with much of the analysis now being converted into more of a science. Billboard advertising is one of the oldest forms and therefore has a lot more data to show if a decision is a good one for the right return on investment (ROI). If you are considering billboard advertising, here are some easy summaries to help guide your decisions.
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