It seems that the Naval Academy Athletics has jumped on the bandwagon for enlisting sponsors through the use of their well known name and a winning marketing concept. Anyone that is an attendee at the “Navy” games will have the ability to view corporate sponsorship on a high tech and top notch level. This is a smart move on the part of the executives and the fans love it.
Smart marketing attitude can be a win for a sponsor and there are a number of levels to appeal to the loyal fans of the games. There are local, national as well as international offerings that blend a sponsor with the Navy name. These levels are professional and customized for each sponsor; completely based on their vision and goals for results. Sponsorship as well as corporate partner can bring the branding to a different level with combinations of signage, electronics, high tech, video and electronic scoreboard views.
There are total marketing packages that are offered that include select areas of interest combined with new products and services. There are even retail sales branding that will include the logos on items for sale. There are posters and roster cards that marry the game and the partner name, so that these collectibles will remain part of the game history. Customized program guides area another source and resource that a loved by sponsors and fans alike. Information guides as well as ticket backs are available for branding use, to offer both partner and fan the memorabilia that highlights their game attendance.
End zone signage can be a key factor in keeping the brand name top of mind. Fans look to the scoreboards throughout the game and promotional aspects available on rotating panels will ensure that everyone sees the ad, no matter where they are sitting.
In today’s world of information, broadcasting is a key marketing element for any sponsor and partner. True to form, the Naval Academy Athletics have stepped up to the plate to offer real time broadcast via Sirius radio as well as streaming net feeds.
Another smart move has been to add the popularity of tailgating and hospitality offerings. These can include a variety of sponsored tailgate parties as well as complete luxury suites for the attendees. These choices are fast becoming the most highly coveted marketing areas, as the fan draw includes people from all over the country, and in some cases, the world.
Throughout its history, attending a ‘Navy game’ has been an experience and an adventure. Their continued excellence in the concepts of marketing blended with the incredible knowledge of what the people and the sponsors want has opened up the door for top notch representation. In the real world this may translate to fun at the game, but it also equals dollars in the coffers for the partners and sponsors.
Navy fans are in a class by themselves. In choosing so many areas of appeal, the marketing offerings take advantage of the loyal and true attendees and give them not just a game, but a true memory.
Sources:
http://www.navysports.com/marketing/navy-corp-sponsorship.html